Sustainability Programme: qualitative parameters

Outreach, stakeholder engagement & communications and a central Euro Chlor coordination and guidance function are important tools for applying the Euro Chlor Mission Statement.

The Outreach

The outreach will enhance transparency, educate the public and create more goodwill towards industry. Euro Chlor will promote the sharing of experiences on communication with site neighbours and other stakeholders as well as on best practices between companies.
The federation will create opportunities to learn from other companies, especially from those with global operations.

Examples of tools that will be developed are guidance documents on

  1. how to further develop local press relations
  2. how to organize a plant visit for a group
  3. how to organize 'open days', including a checklist and a retro-plan
  4. how to install and operate a free telephone 'hotline' 
  5. how to develop a Neighbourhood Council with representatives of the local communities
  6. how to reinforce dialogue through a company news brief

Euro Chlor will monitor and report on the member companies' activities in these areas.

Communicate about chlorine benefits

A second major activity within this qualitative communications scheme will be the development, over several years, of a comprehensive communications plan in order to highlight to large and varied audiences the multiple benefits of chlorine and its value chain.

The core idea is to make target groups understand that 'Chlorine is more…   …than you think'. It is a fact that chlorine based chemistry is making a vital contribution to the realisation of the United Nations Millennium Development Goals through delivering products and technology for

  1. Water issues: drinking water, community sanitation
  2. Cleanliness: personal hygiene, household sanitation
  3. Medicine: health care, pharmaceuticals
  4. Shelter: building materials, furnishings
  5. Nutrition: food production, food distribution, food safety
  6. Transportation: safe and energy friendly cars, buses, trains; bicycles
  7. Quality of life: public safety, (tele)communications, modern technologies
  8. Energy: insulation materials, generating green energy

Again, the chlor-alkali industry has a good story to tell and some vital issues to explain - about the economic value generated, the need for water as a raw material versus the need for drinking water, the industry's ecological footprint, the full life-cycle impact of renewable resources and the unique position of salt as a virtually inexhaustible raw material. We will do this with vigour.

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